As of early 2023, approximately 43 percent of consumers in the United States said they would prefer to shop mostly online rather than in-store, making it the country with highest online shopping preference. In contrast, more shoppers preferred visiting physical stores in countries such as Austria, Finland, and New Zealand.
Share of consumers that would prefer to shop mostly online or mostly in-store worldwide in 2023, by country
Characteristic
Online
In-store
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (May 12, 2023). Share of consumers that would prefer to shop mostly online or mostly in-store worldwide in 2023, by country [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1384193/mostly-online-vs-offline-shopping-worldwide/
Klarna. "Share of consumers that would prefer to shop mostly online or mostly in-store worldwide in 2023, by country." Chart. May 12, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1384193/mostly-online-vs-offline-shopping-worldwide/
Klarna. (2023). Share of consumers that would prefer to shop mostly online or mostly in-store worldwide in 2023, by country. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1384193/mostly-online-vs-offline-shopping-worldwide/
Klarna. "Share of Consumers That Would Prefer to Shop Mostly Online or Mostly In-store Worldwide in 2023, by Country." Statista, Statista Inc., 12 May 2023, https://www.statista.com/statistics/1384193/mostly-online-vs-offline-shopping-worldwide/
Klarna, Share of consumers that would prefer to shop mostly online or mostly in-store worldwide in 2023, by country Statista, https://www.statista.com/statistics/1384193/mostly-online-vs-offline-shopping-worldwide/ (last visited July 22, 2024)
Share of consumers that would prefer to shop mostly online or mostly in-store worldwide in 2023, by country [Graph], Klarna, May 12, 2023. [Online]. Available: https://www.statista.com/statistics/1384193/mostly-online-vs-offline-shopping-worldwide/
