According to a global survey carried out in 2023, the main way that marketers and industry professionals measured the success of their influencer campaigns was through views/reach/impressions - more than half of the respondents chose these marketing measurement tools, 54.3 percent of respondents, to be exact. Another 23.5 percent of professionals pointed towards engagement as a way to measure the same leverage.
Leading ways to measure success of influencer campaigns worldwide in 2023
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Influencer Marketing Hub. (February 1, 2024). Leading ways to measure success of influencer campaigns worldwide in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1383583/influencer-campaigns-success-measures/
Influencer Marketing Hub. "Leading ways to measure success of influencer campaigns worldwide in 2023." Chart. February 1, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1383583/influencer-campaigns-success-measures/
Influencer Marketing Hub. (2024). Leading ways to measure success of influencer campaigns worldwide in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1383583/influencer-campaigns-success-measures/
Influencer Marketing Hub. "Leading Ways to Measure Success of Influencer Campaigns Worldwide in 2023." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1383583/influencer-campaigns-success-measures/
Influencer Marketing Hub, Leading ways to measure success of influencer campaigns worldwide in 2023 Statista, https://www.statista.com/statistics/1383583/influencer-campaigns-success-measures/ (last visited November 21, 2024)
Leading ways to measure success of influencer campaigns worldwide in 2023 [Graph], Influencer Marketing Hub, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1383583/influencer-campaigns-success-measures/
