Traditional and OTT pay TV penetration rate in Europe 2021-2027

Published by
Julia Stoll,
Jun 18, 2024
In Europe, the penetration rate of traditional pay TV among households amounted to 54.5 percent in 2021 and is expected to decline to 52.1 percent in 2027. In contrast, 10.7 percent of households used over-the-top pay TV services in 2021, but this share is forecast to grow by 2027.

Penetration rates of traditional pay TV and over-the-top (OTT) pay TV in Europe from 2021 to 2027

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Release date

October 2022

Region

Europe

Survey time period

2021

Supplementary notes

* Forecast

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