Brands with highest YouTube IMV CPV in the U.S. & Canada 2022
In 2022, the American wireless network operator Verizon was the leading brand on YouTube in terms of cost per 1000 views (CPV) based on influencer media value (IMV) - with 927.63 U.S. dollars. Second came the crochet designer Bag-O-Day Crochet with around 552 U.S. dollars.