Many luxury companies are making use of social media to promote their brands and products. Golden Goose, Ralph Lauren, Diesel, and Ami Paris were the most active and successful high-end fashion brands on China's Twitter-like platform Weibo, scoring over 84 points in a brand index as of the third quarter of 2022.
Most successful luxury fashion brands on Weibo in China as of 3rd quarter of 2022, based on brand index
The ranking is based on three main general metrics (brand reach, audience interaction, and consumer stickiness), combined with the brand's influence level on Weibo (keyword search volumes, user profile, brand target audience, the number of new fans on the official Weibo brand account, its loyal consumer figures, and its daily interaction rate).
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Weibo, & LuxeCO Intelligence, & Sina.com.cn. (January 4, 2023). Most successful luxury fashion brands on Weibo in China as of 3rd quarter of 2022, based on brand index [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1382444/china-leading-luxury-fashion-brands-on-weibo/
Weibo, und LuxeCO Intelligence, und Sina.com.cn. "Most successful luxury fashion brands on Weibo in China as of 3rd quarter of 2022, based on brand index." Chart. January 4, 2023. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1382444/china-leading-luxury-fashion-brands-on-weibo/
Weibo, LuxeCO Intelligence, Sina.com.cn. (2023). Most successful luxury fashion brands on Weibo in China as of 3rd quarter of 2022, based on brand index. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1382444/china-leading-luxury-fashion-brands-on-weibo/
Weibo, and LuxeCO Intelligence, and Sina.com.cn. "Most Successful Luxury Fashion Brands on Weibo in China as of 3rd Quarter of 2022, Based on Brand Index." Statista, Statista Inc., 4 Jan 2023, https://www.statista.com/statistics/1382444/china-leading-luxury-fashion-brands-on-weibo/
Weibo & LuxeCO Intelligence & Sina.com.cn, Most successful luxury fashion brands on Weibo in China as of 3rd quarter of 2022, based on brand index Statista, https://www.statista.com/statistics/1382444/china-leading-luxury-fashion-brands-on-weibo/ (last visited November 04, 2024)
Most successful luxury fashion brands on Weibo in China as of 3rd quarter of 2022, based on brand index [Graph], Weibo, & LuxeCO Intelligence, & Sina.com.cn, January 4, 2023. [Online]. Available: https://www.statista.com/statistics/1382444/china-leading-luxury-fashion-brands-on-weibo/
