During a September 2022 survey conducted among global loyalty program decision-makers, around 86 percent of respondents mentioned measuring the adoption rate of their loyalty programs. Some 80 percent reported measuring incremental sales generated by the loyalty programs.
Most common KPIs tracked by companies with a loyalty program according to marketing and loyalty professionals worldwide in September 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Antavo. (February 28, 2023). Most common KPIs tracked by companies with a loyalty program according to marketing and loyalty professionals worldwide in September 2022 [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1380430/kpis-tracked-by-companies-with-a-loyalty-program-worldwide/
Antavo. "Most common KPIs tracked by companies with a loyalty program according to marketing and loyalty professionals worldwide in September 2022." Chart. February 28, 2023. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1380430/kpis-tracked-by-companies-with-a-loyalty-program-worldwide/
Antavo. (2023). Most common KPIs tracked by companies with a loyalty program according to marketing and loyalty professionals worldwide in September 2022. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1380430/kpis-tracked-by-companies-with-a-loyalty-program-worldwide/
Antavo. "Most Common Kpis Tracked by Companies with a Loyalty Program According to Marketing and Loyalty Professionals Worldwide in September 2022." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/1380430/kpis-tracked-by-companies-with-a-loyalty-program-worldwide/
Antavo, Most common KPIs tracked by companies with a loyalty program according to marketing and loyalty professionals worldwide in September 2022 Statista, https://www.statista.com/statistics/1380430/kpis-tracked-by-companies-with-a-loyalty-program-worldwide/ (last visited March 13, 2025)
Most common KPIs tracked by companies with a loyalty program according to marketing and loyalty professionals worldwide in September 2022 [Graph], Antavo, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/1380430/kpis-tracked-by-companies-with-a-loyalty-program-worldwide/
