During a September 2022 survey conducted among global loyalty program decision-makers, around 86 percent of respondents mentioned measuring the adoption rate of their loyalty programs. Some 80 percent reported measuring incremental sales generated by the loyalty programs.
Most common KPIs tracked by companies with a loyalty program according to marketing and loyalty professionals worldwide in September 2022
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Antavo. (February 28, 2023). Most common KPIs tracked by companies with a loyalty program according to marketing and loyalty professionals worldwide in September 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1380430/kpis-tracked-by-companies-with-a-loyalty-program-worldwide/
Antavo. "Most common KPIs tracked by companies with a loyalty program according to marketing and loyalty professionals worldwide in September 2022." Chart. February 28, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1380430/kpis-tracked-by-companies-with-a-loyalty-program-worldwide/
Antavo. (2023). Most common KPIs tracked by companies with a loyalty program according to marketing and loyalty professionals worldwide in September 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1380430/kpis-tracked-by-companies-with-a-loyalty-program-worldwide/
Antavo. "Most Common Kpis Tracked by Companies with a Loyalty Program According to Marketing and Loyalty Professionals Worldwide in September 2022." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/1380430/kpis-tracked-by-companies-with-a-loyalty-program-worldwide/
Antavo, Most common KPIs tracked by companies with a loyalty program according to marketing and loyalty professionals worldwide in September 2022 Statista, https://www.statista.com/statistics/1380430/kpis-tracked-by-companies-with-a-loyalty-program-worldwide/ (last visited July 22, 2024)
Most common KPIs tracked by companies with a loyalty program according to marketing and loyalty professionals worldwide in September 2022 [Graph], Antavo, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/1380430/kpis-tracked-by-companies-with-a-loyalty-program-worldwide/