Intention to try out green beauty trends South Korea 2021

Published by
Nina Jobst,
Jun 26, 2024
According to a survey conducted South Korea in 2021, around 73.5 percent of respondents who were aware of the clean beauty trend were willing to try out such products in the future. Overall, respondents who were aware of clean beauty were more likely to also try out other green beauty trends.

Future intention to engage with green beauty trends in South Korea as of September 2021

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Release date

October 2021

Region

South Korea

Survey time period

September 8, 2021

Number of respondents

3,000 women

Age group

15-49 years

Special properties

those who knew about each trend

Method of interview

Online survey

Supplementary notes

Original question: "How inclined are you to try out the following?"

Multiple answers were possible.

From the total 3,000 respondents in this survey those who were aware about the respective trends answered this question. The specific respondents counts were as follows:
Environmentally friendy materials/natural cosmetics: 1,786
Vegan cosmetics: 1,672
Clean beauty: 703

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