The most common reason for U.S. and Canadian cord cutters to resubscribe to pay TV services was that they could not get all the entertainment content they wanted, with about one in three respondents stating this in a late-2023 survey. A further 29 percent said that pay TV is the best way to watch main live events.
Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2023
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TiVo. (February 28, 2024). Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1379758/https-blogtivocom-tivo-for-business-data-and-advertising-new-tivo-video-trends-report-q4-2022/
TiVo. "Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2023." Chart. February 28, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1379758/https-blogtivocom-tivo-for-business-data-and-advertising-new-tivo-video-trends-report-q4-2022/
TiVo. (2024). Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1379758/https-blogtivocom-tivo-for-business-data-and-advertising-new-tivo-video-trends-report-q4-2022/
TiVo. "Reasons to Re-subscribe to Pay Tv after Cutting The Cord in The United States and Canada in 4th Quarter 2023." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1379758/https-blogtivocom-tivo-for-business-data-and-advertising-new-tivo-video-trends-report-q4-2022/
TiVo, Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2023 Statista, https://www.statista.com/statistics/1379758/https-blogtivocom-tivo-for-business-data-and-advertising-new-tivo-video-trends-report-q4-2022/ (last visited November 21, 2024)
Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2023 [Graph], TiVo, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1379758/https-blogtivocom-tivo-for-business-data-and-advertising-new-tivo-video-trends-report-q4-2022/
