Adoption of in-house vs. third-party technology in loyalty programs worldwide 2022

Published by
Julia Faria
,
Jan 2, 2025
During a September 2022 survey conducted among global loyalty program decision-makers, over 52 percent of respondents reported using in-house technology to manage their loyalty programs. Nearly 48 percent adopted a third-party loyalty technology vendor.

Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals worldwide in September 2022

CharacteristicShare of respondents
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Showing entries 1 to 2 (2 entries in total)
Statistic: Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals worldwide in September 2022

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Release date

February 2023

Region

Worldwide

Survey time period

September 2022

Number of respondents

261 respondents

Special properties

among loyalty program decision-makers

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