During a September 2022 survey conducted among global loyalty program decision-makers, over 52 percent of respondents reported using in-house technology to manage their loyalty programs. Nearly 48 percent adopted a third-party loyalty technology vendor.
Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals worldwide in September 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Antavo. (February 28, 2023). Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals worldwide in September 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1379632/adoption-in-house-versus-third-party-tech-loyalty-programs-worldwide/
Antavo. "Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals worldwide in September 2022." Chart. February 28, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1379632/adoption-in-house-versus-third-party-tech-loyalty-programs-worldwide/
Antavo. (2023). Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals worldwide in September 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1379632/adoption-in-house-versus-third-party-tech-loyalty-programs-worldwide/
Antavo. "Adoption of In-house Vs. Third-party Technology to Manage Loyalty Programs According to Marketing and Loyalty Professionals Worldwide in September 2022." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/1379632/adoption-in-house-versus-third-party-tech-loyalty-programs-worldwide/
Antavo, Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals worldwide in September 2022 Statista, https://www.statista.com/statistics/1379632/adoption-in-house-versus-third-party-tech-loyalty-programs-worldwide/ (last visited December 30, 2024)
Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals worldwide in September 2022 [Graph], Antavo, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/1379632/adoption-in-house-versus-third-party-tech-loyalty-programs-worldwide/
