Marketing budget dedicated to loyalty program management and CRM worldwide 2021-2023

Published by
Julia Faria
,
Feb 8, 2024
According to the results a global 2023 survey, loyalty program decision-makers dedicated 27 percent of their marketing budget to loyalty program management and CRM. The share decreased from roughly 28 percent in 2022.

Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2021 to 2023

CharacteristicShare of marketing budget
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Showing entries 1 to 3 (3 entries in total)
Statistic: Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2021 to 2023

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Release date

January 2024

Region

Worldwide

Survey time period

September 5 to 29, 2023

Number of respondents

593 respondents

Special properties

among loyalty program decision-makers

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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