According to the results a global 2023 survey, loyalty program decision-makers dedicated 27 percent of their marketing budget to loyalty program management and CRM. The share decreased from roughly 28 percent in 2022.
Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2021 to 2023
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Antavo. (January 17, 2024). Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2021 to 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1379631/marketing-budget-dedicated-to-loyalty-program-management-crm-worldwide/
Antavo. "Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2021 to 2023." Chart. January 17, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1379631/marketing-budget-dedicated-to-loyalty-program-management-crm-worldwide/
Antavo. (2024). Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2021 to 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1379631/marketing-budget-dedicated-to-loyalty-program-management-crm-worldwide/
Antavo. "Share of Marketing Budget Dedicated to Loyalty Program Management and Crm According to Marketing and Loyalty Professionals Worldwide from 2021 to 2023." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1379631/marketing-budget-dedicated-to-loyalty-program-management-crm-worldwide/
Antavo, Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2021 to 2023 Statista, https://www.statista.com/statistics/1379631/marketing-budget-dedicated-to-loyalty-program-management-crm-worldwide/ (last visited December 03, 2024)
Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2021 to 2023 [Graph], Antavo, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1379631/marketing-budget-dedicated-to-loyalty-program-management-crm-worldwide/
