During a September 2022 survey conducted among global loyalty program decision-makers, nearly 41 percent of respondents reported a dedicated team was responsible for their loyalty programs. Another 36 percent mentioned the marketing team was responsible for such programs.
Departments responsible for managing loyalty programs according to marketing and loyalty professionals worldwide in September 2022
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Antavo. (February 28, 2023). Departments responsible for managing loyalty programs according to marketing and loyalty professionals worldwide in September 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1379628/departments-responsible-for-managing-loyalty-programs-worldwide/
Antavo. "Departments responsible for managing loyalty programs according to marketing and loyalty professionals worldwide in September 2022." Chart. February 28, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1379628/departments-responsible-for-managing-loyalty-programs-worldwide/
Antavo. (2023). Departments responsible for managing loyalty programs according to marketing and loyalty professionals worldwide in September 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1379628/departments-responsible-for-managing-loyalty-programs-worldwide/
Antavo. "Departments Responsible for Managing Loyalty Programs According to Marketing and Loyalty Professionals Worldwide in September 2022." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/1379628/departments-responsible-for-managing-loyalty-programs-worldwide/
Antavo, Departments responsible for managing loyalty programs according to marketing and loyalty professionals worldwide in September 2022 Statista, https://www.statista.com/statistics/1379628/departments-responsible-for-managing-loyalty-programs-worldwide/ (last visited December 23, 2024)
Departments responsible for managing loyalty programs according to marketing and loyalty professionals worldwide in September 2022 [Graph], Antavo, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/1379628/departments-responsible-for-managing-loyalty-programs-worldwide/
