Level of satisfaction with loyalty programs among marketers worldwide 2021-2023

Published by
Julia Faria,
Feb 8, 2024
During an 2023 survey conducted among loyalty program decision-makers from across the globe, 55.8 percent of respondents reported being satisfied or very satisfied with their current loyalty programs. The share remained stable in comparison to the results from 2022.

Level of satisfaction with loyalty programs among marketing and loyalty professionals worldwide from 2021 to 2023

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Release date

January 2024

Region

Worldwide

Survey time period

September 5 to 29, 2023

Number of respondents

593 respondents

Special properties

among loyalty program decision-makers

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Statistics on " Loyalty programs and marketing in the United States "

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Other statistics that may interest you Loyalty programs and marketing in the United States

Overview

5

Brand trust & brand loyalty

8

Marketer perspective

5

Consumer perspective

8

Benchmarks

8

Further related statistics

7

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Statistics

Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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