In 2022, approximately 40 percent of respondents in the United States mentioned that they buy food and beverages on a regular basis because they are labeled as "natural". This was the most frequently mentioned label influencing purchasing decisions among respondents. About 30 percent of respondents mentioned that they buy food and beverages with an "organic" label.
Share of consumers who buy food or beverages on a regular basis based on labels in the United States in 2023, by label
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Respondents were asked: "Which of the following, if any, do you do on a regular basis (that is, most times when you shop for foods and beverages)? Buy foods and beverages because they are labeled as...? (Select all that apply.)"
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IFIC. (May 23, 2023). Share of consumers who buy food or beverages on a regular basis based on labels in the United States in 2023, by label [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1379473/most-commonly-bought-food-products-based-on-labels-in-the-us/
IFIC. "Share of consumers who buy food or beverages on a regular basis based on labels in the United States in 2023, by label." Chart. May 23, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1379473/most-commonly-bought-food-products-based-on-labels-in-the-us/
IFIC. (2023). Share of consumers who buy food or beverages on a regular basis based on labels in the United States in 2023, by label. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1379473/most-commonly-bought-food-products-based-on-labels-in-the-us/
IFIC. "Share of Consumers Who Buy Food or Beverages on a Regular Basis Based on Labels in The United States in 2023, by Label." Statista, Statista Inc., 23 May 2023, https://www.statista.com/statistics/1379473/most-commonly-bought-food-products-based-on-labels-in-the-us/
IFIC, Share of consumers who buy food or beverages on a regular basis based on labels in the United States in 2023, by label Statista, https://www.statista.com/statistics/1379473/most-commonly-bought-food-products-based-on-labels-in-the-us/ (last visited August 24, 2024)
Share of consumers who buy food or beverages on a regular basis based on labels in the United States in 2023, by label [Graph], IFIC, May 23, 2023. [Online]. Available: https://www.statista.com/statistics/1379473/most-commonly-bought-food-products-based-on-labels-in-the-us/