According to a survey on influencer marketing conducted in Thailand, nano-influencers had a median engagement rate of 21.22 percent on TikTok as of October 2022. Meanwhile, macro-influencers had a median engagement rate of 4.23 percent on the platform.
Median engagement rates of influencers on TikTok in Thailand as of October 2022, by category
based on random sampling of Thai influencers with 1,000 to 1,000,000 followers across all influencer verticals
Method of interview
Online survey
Supplementary notes
The source did not provide figures for the total number of respondents for Thailand.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AnyMind Group. (October 26, 2022). Median engagement rates of influencers on TikTok in Thailand as of October 2022, by category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1379331/thailand-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group. "Median engagement rates of influencers on TikTok in Thailand as of October 2022, by category." Chart. October 26, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1379331/thailand-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group. (2022). Median engagement rates of influencers on TikTok in Thailand as of October 2022, by category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1379331/thailand-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group. "Median Engagement Rates of Influencers on Tiktok in Thailand as of October 2022, by Category." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1379331/thailand-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group, Median engagement rates of influencers on TikTok in Thailand as of October 2022, by category Statista, https://www.statista.com/statistics/1379331/thailand-influencers-median-engagement-rates-on-tiktok-by-category/ (last visited December 22, 2024)
Median engagement rates of influencers on TikTok in Thailand as of October 2022, by category [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1379331/thailand-influencers-median-engagement-rates-on-tiktok-by-category/
