Factors influencing the decision to buy clean beauty products South Korea 2021

Published by
Nina Jobst,
Jun 26, 2024
According to a survey conducted among female consumers in South Korea in August 2021 on factors influencing them to purchase clean beauty products, 45 percent answered that environmental-friendly production played a role in their purchase decision. More than one in four respondents also answered that the ingredients in the products were an important factor.

Factors influencing the decision to purchase clean beauty products in South Korea as of August 2021

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Release date

September 2021

Region

South Korea

Survey time period

July 5 to August 12, 2021

Number of respondents

447 women

Age group

20-39 years

Supplementary notes

Original question: "When purchasing clean beauty products what are the factors that play a role?"

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