Revenue distribution of online advertising in China 2023, by industry

Published by
Lai Lin Thomala,
Feb 6, 2024
In 2023, food and beverage brands spent the most on online advertising in China, contributing almost 30 of the total internet ad spending. Personal care, maternity and childcare advertisers came in a close second place.

Share of online advertising revenue in China in 2023, by industry

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Release date

January 2024

Region

China

Survey time period

2023

Supplementary notes

Percentages may not total 100 due to rounding.

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Statistics on " Advertising in China "

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Key figures

7

Traditional advertising

6

Online advertising

5

Mobile advertising

6

Largest advertisers

7

Further related statistics

7

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Topics

Advertising in ChinaAdvertising worldwideAdvertising industry in IndiaMedia industry in ChinaAdvertising in BRIC countries
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