Benefits consumers seek from food and beverages in the U.S. in 2024

Published by
Nils-Gerrit Wunsch,
Jul 10, 2024

In 2024, approximately 40 percent of respondents in the United States stated that they seek healthy aging from food, beverages, or nutrients. This was the most frequently mentioned benefit sought among American consumers. About 27 percent of respondents mentioned that they seek an improvement of their sleep.

Benefits consumers seek from food and beverages in the United States in 2024

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Sources

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Release date

June 2024

Region

United States

Survey time period

March 23 to April 4, 2024

Number of respondents

3,000 respondents

Age group

18-80 years

Method of interview

Online survey

Supplementary notes

The survey question was originally stated by the source as, "Which of the following health benefits, if any, are you seeking to get from foods, beverages, or nutrients? (Select all that apply.); Note: “other” and “none of the above” are not "

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Eating behavior in the U.S.Eating out behavior in the U.S.Food shopping behavior in the U.S.Fruit consumption in the U.S.Eating disorders in the U.S.
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