According to a survey on influencer marketing conducted in the Philippines, Instagram was the most widely-used social media for influencer marketing campaigns, as stated by about 38 percent of respondents. Facebook followed this with about 27 percent of influencers using the platform for their marketing campaigns. TikTok was also popular for influencer marketing campaigns, although not as widely-used as the other two.
Social media used for influencer marketing campaigns in the Philippines as of October 2022
The source did not provide figures for the total number of respondents for the Philippines.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
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AnyMind Group. (October 26, 2022). Social media used for influencer marketing campaigns in the Philippines as of October 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1378806/philippines-influencer-marketing-campaigns-on-social-media/
AnyMind Group. "Social media used for influencer marketing campaigns in the Philippines as of October 2022." Chart. October 26, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1378806/philippines-influencer-marketing-campaigns-on-social-media/
AnyMind Group. (2022). Social media used for influencer marketing campaigns in the Philippines as of October 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1378806/philippines-influencer-marketing-campaigns-on-social-media/
AnyMind Group. "Social Media Used for Influencer Marketing Campaigns in The Philippines as of October 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1378806/philippines-influencer-marketing-campaigns-on-social-media/
AnyMind Group, Social media used for influencer marketing campaigns in the Philippines as of October 2022 Statista, https://www.statista.com/statistics/1378806/philippines-influencer-marketing-campaigns-on-social-media/ (last visited December 22, 2024)
Social media used for influencer marketing campaigns in the Philippines as of October 2022 [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1378806/philippines-influencer-marketing-campaigns-on-social-media/
