According to a survey on influencer marketing conducted in the Philippines, about 45 percent of influencers were categorized as micro-influencers or those with a follower volume between 10 thousand and 100 thousand. Meanwhile, seven percent of influencers were considered top stars, having over a million followers. The same survey revealed that Instagram was the most commonly used platform for influencers in the Philippines.
Categories of influencers in the Philippines as of October 2022, by total follower volume
Categories are defined as:
Nano-influencers: 1k to 10k followers
Micro-influencer: 10k to 100k followers
Macro-influencer: 100k to 1M followers
Top stars; 1M and more followers
The source did not provide figures for the total number of respondents for the Philippines.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
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AnyMind Group. (October 26, 2022). Categories of influencers in the Philippines as of October 2022, by total follower volume [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1378800/philippines-influencer-category-by-total-follower-volume/
AnyMind Group. "Categories of influencers in the Philippines as of October 2022, by total follower volume." Chart. October 26, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1378800/philippines-influencer-category-by-total-follower-volume/
AnyMind Group. (2022). Categories of influencers in the Philippines as of October 2022, by total follower volume. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1378800/philippines-influencer-category-by-total-follower-volume/
AnyMind Group. "Categories of Influencers in The Philippines as of October 2022, by Total Follower Volume." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1378800/philippines-influencer-category-by-total-follower-volume/
AnyMind Group, Categories of influencers in the Philippines as of October 2022, by total follower volume Statista, https://www.statista.com/statistics/1378800/philippines-influencer-category-by-total-follower-volume/ (last visited November 23, 2024)
Categories of influencers in the Philippines as of October 2022, by total follower volume [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1378800/philippines-influencer-category-by-total-follower-volume/
