According to a survey on influencer marketing conducted in the Philippines, Instagram was the most-commonly used platform for influencers, as stated by 28.96 percent of respondents. Facebook and YouTube were equally popular, while TikTok and Twitter were used less frequently compared to the other platforms.
Most commonly-used platforms for influencers in the Philippines as of October 2022
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The source did not provide figures for the total number of respondents for the Philippines.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
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AnyMind Group. (October 26, 2022). Most commonly-used platforms for influencers in the Philippines as of October 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1378796/philippines-widely-used-platforms-for-influencers/
AnyMind Group. "Most commonly-used platforms for influencers in the Philippines as of October 2022." Chart. October 26, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1378796/philippines-widely-used-platforms-for-influencers/
AnyMind Group. (2022). Most commonly-used platforms for influencers in the Philippines as of October 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1378796/philippines-widely-used-platforms-for-influencers/
AnyMind Group. "Most Commonly-used Platforms for Influencers in The Philippines as of October 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1378796/philippines-widely-used-platforms-for-influencers/
AnyMind Group, Most commonly-used platforms for influencers in the Philippines as of October 2022 Statista, https://www.statista.com/statistics/1378796/philippines-widely-used-platforms-for-influencers/ (last visited August 24, 2024)
Most commonly-used platforms for influencers in the Philippines as of October 2022 [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1378796/philippines-widely-used-platforms-for-influencers/