According to a survey on influencer marketing conducted in Indonesia, around thirty percent of brands in the food and drink industry chose to run their influencer marketing campaigns on TikTok. Fashion and beauty brands followed, with around 27.5 percent.
Share of leading influencer marketing campaigns on TikTok in Indonesia as of October 2022, by brand industry
Characteristic
Share of campaigns
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based on random sampling of Indonesian influencers with 1,000 to 1,000,000 followers across all influencer verticals
Method of interview
Online survey
Supplementary notes
The source did not provide figures for the total number of respondents for Indonesia.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
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AnyMind Group. (October 26, 2022). Share of leading influencer marketing campaigns on TikTok in Indonesia as of October 2022, by brand industry [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1378790/indonesia-influencer-marketing-campaigns-on-tiktok-by-brand-type/
AnyMind Group. "Share of leading influencer marketing campaigns on TikTok in Indonesia as of October 2022, by brand industry." Chart. October 26, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1378790/indonesia-influencer-marketing-campaigns-on-tiktok-by-brand-type/
AnyMind Group. (2022). Share of leading influencer marketing campaigns on TikTok in Indonesia as of October 2022, by brand industry. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1378790/indonesia-influencer-marketing-campaigns-on-tiktok-by-brand-type/
AnyMind Group. "Share of Leading Influencer Marketing Campaigns on Tiktok in Indonesia as of October 2022, by Brand Industry." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1378790/indonesia-influencer-marketing-campaigns-on-tiktok-by-brand-type/
AnyMind Group, Share of leading influencer marketing campaigns on TikTok in Indonesia as of October 2022, by brand industry Statista, https://www.statista.com/statistics/1378790/indonesia-influencer-marketing-campaigns-on-tiktok-by-brand-type/ (last visited August 24, 2024)
Share of leading influencer marketing campaigns on TikTok in Indonesia as of October 2022, by brand industry [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1378790/indonesia-influencer-marketing-campaigns-on-tiktok-by-brand-type/