Distribution of annual ad spend in Hong Kong in 2022-2023, by channel

Published by
Lai Lin Thomala,
Apr 20, 2023
According to a survey conducted among companies in Hong Kong in 2022, the ad spend on digital video (including CTV) would continue to be the highest among all channels in 2023, occupying 22.4 percent of total ad spend. Paid Search (SEM) and social media would follow with a share of about 16 percent each.

Estimated distribution of annual ad spend in Hong Kong in 2022 and 2023, by channel

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

November 2022

Region

Hong Kong

Survey time period

October 18 to November 7, 2022

Number of respondents

120 brands, agencies, and other companies

Method of interview

Email survey

Supplementary notes

Original questions: 1. Please identify the estimated percent share of your 2022 media budget by channel. 2. Provide your best estimate for the following: budget percent +/- for projected 2023 total media ad spend vs. actual 2022 total media ad spend.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Advertising in Peru "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising in Peru

Latin American overview

6

Peruvian overview

4

Digital advertising

6

Digital formats

8

Advertising and marketing perception

5

Brand rankings

5

Outlook

4

Further related statistics

3

Further Content: You might find this interesting as well

Statistics

Topics

Advertising in PeruSocial media usage in PeruInternet usage in PeruE-commerce in PeruEconomy of Peru
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.