Distribution of annual ad spend in Hong Kong in 2022-2023, by channel

Estimated distribution of annual ad spend in Hong Kong in 2022 and 2023, by channel

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Source

Use Ask Statista Research Service

Release date

November 2022

Region

Hong Kong

Survey time period

October 18 to November 7, 2022

Number of respondents

120 brands, agencies, and other companies

Method of interview

Email survey

Supplementary notes

Original questions: 1. Please identify the estimated percent share of your 2022 media budget by channel. 2. Provide your best estimate for the following: budget percent +/- for projected 2023 total media ad spend vs. actual 2022 total media ad spend.

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