According to a survey conducted among companies in Hong Kong in 2022, all digital channels were projected to post ad spend growth in 2023, especially CTV which led with a growth rate of 14.4 percent. In contrast, traditional channels were estimated to decline in the advertising budget.
Projected annual ad spend growth in Hong Kong in 2023, by channel
among surveyed companies, both brands and agencies accounting for 42 percent and other types of company occupying 16 percent
Method of interview
Email survey
Supplementary notes
Original question: provide your best estimate for the following: budget percent +/- for projected 2023 total media ad spend vs. actual 2022 total media ad spend by channel.
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IAB Hong Kong. (November 16, 2022). Projected annual ad spend growth in Hong Kong in 2023, by channel [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1378759/hong-kong-projected-advertising-spending-growth-by-channel/
IAB Hong Kong. "Projected annual ad spend growth in Hong Kong in 2023, by channel." Chart. November 16, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1378759/hong-kong-projected-advertising-spending-growth-by-channel/
IAB Hong Kong. (2022). Projected annual ad spend growth in Hong Kong in 2023, by channel. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1378759/hong-kong-projected-advertising-spending-growth-by-channel/
IAB Hong Kong. "Projected Annual Ad Spend Growth in Hong Kong in 2023, by Channel." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1378759/hong-kong-projected-advertising-spending-growth-by-channel/
IAB Hong Kong, Projected annual ad spend growth in Hong Kong in 2023, by channel Statista, https://www.statista.com/statistics/1378759/hong-kong-projected-advertising-spending-growth-by-channel/ (last visited December 22, 2024)
Projected annual ad spend growth in Hong Kong in 2023, by channel [Graph], IAB Hong Kong, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1378759/hong-kong-projected-advertising-spending-growth-by-channel/
