According to a survey on influencer marketing conducted in Singapore, nano-influencers had a median engagement rate of 10.15 percent on TikTok as of October 2022. Meanwhile, macro-influencers had a median engagement rate of 1.58 percent on the platform.
Median engagement rates of influencers on TikTok in Singapore as of October 2022, by category
Characteristic
Engagement rate
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based on random sampling of Singaporean influencers with 1,000 to 1,000,000 followers across all influencer verticals
Method of interview
Online survey
Supplementary notes
The source did not provide figures for the total number of respondents for Singapore.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
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AnyMind Group. (October 26, 2022). Median engagement rates of influencers on TikTok in Singapore as of October 2022, by category [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1378672/singapore-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group. "Median engagement rates of influencers on TikTok in Singapore as of October 2022, by category." Chart. October 26, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1378672/singapore-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group. (2022). Median engagement rates of influencers on TikTok in Singapore as of October 2022, by category. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1378672/singapore-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group. "Median Engagement Rates of Influencers on Tiktok in Singapore as of October 2022, by Category." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1378672/singapore-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group, Median engagement rates of influencers on TikTok in Singapore as of October 2022, by category Statista, https://www.statista.com/statistics/1378672/singapore-influencers-median-engagement-rates-on-tiktok-by-category/ (last visited August 24, 2024)
Median engagement rates of influencers on TikTok in Singapore as of October 2022, by category [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1378672/singapore-influencers-median-engagement-rates-on-tiktok-by-category/