In 2023, social media platforms in Hong Kong saw a 14 percent increase in ad spending compared to the previous year. Hong Kong's ad spending totaled at 30 billion Hong Kong dollars and about 15 percent of which was from social ads.
Year-on-year change of the advertisement spending in Hong Kong in 2023, by selected medium
According to the source, the advertising spending was calculated based on an assumption of 75% off rate the rate cards given by the media owners. Actual discounts may vary.
Excluded in the calculations were house ads and MTR Urban Lines ad spend in September 2022. For digital ad spending, only display ads were covered and search ads were not included. Social media ad spend referred to the branded content ad spend of Facebook, Instagram, and YouTube.
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Marketing Interactive. (January 23, 2024). Year-on-year change of the advertisement spending in Hong Kong in 2023, by selected medium [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1378480/hong-kong-change-in-advertising-expenditure-by-medium/
Marketing Interactive. "Year-on-year change of the advertisement spending in Hong Kong in 2023, by selected medium." Chart. January 23, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1378480/hong-kong-change-in-advertising-expenditure-by-medium/
Marketing Interactive. (2024). Year-on-year change of the advertisement spending in Hong Kong in 2023, by selected medium. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1378480/hong-kong-change-in-advertising-expenditure-by-medium/
Marketing Interactive. "Year-on-year Change of The Advertisement Spending in Hong Kong in 2023, by Selected Medium." Statista, Statista Inc., 23 Jan 2024, https://www.statista.com/statistics/1378480/hong-kong-change-in-advertising-expenditure-by-medium/
Marketing Interactive, Year-on-year change of the advertisement spending in Hong Kong in 2023, by selected medium Statista, https://www.statista.com/statistics/1378480/hong-kong-change-in-advertising-expenditure-by-medium/ (last visited December 22, 2024)
Year-on-year change of the advertisement spending in Hong Kong in 2023, by selected medium [Graph], Marketing Interactive, January 23, 2024. [Online]. Available: https://www.statista.com/statistics/1378480/hong-kong-change-in-advertising-expenditure-by-medium/
