In 2023, Vita Green Health Products leapfrogged from third to the biggest ad spender in Hong Kong. With a 22 percent drop in its advertising spending, HSBC Group slipped from first to fourth place. Procter & Gamble managed to secure its second spot, registering a 10 percent ad spending increase.
Year-on-year change of the advertisement spending in Hong Kong in 2023, by advertiser group
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the ranking order is based on the amount of ad spending
Supplementary notes
Top advertiser referred to those companies that spent the most on ads.
According to the source, the advertising spending was calculated based on an assumption of 75% off rate the rate cards given by the media owners. Actual discounts may vary.
For digital ad spending, only display ads were covered and search ads were not included. Social media ad spend referred to the branded content ad spend of Facebook, Instagram, and YouTube.
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Marketing Interactive. (January 23, 2024). Year-on-year change of the advertisement spending in Hong Kong in 2023, by advertiser group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1378474/hong-kong-change-in-advertising-expenditure-by-top-advertiser/
Marketing Interactive. "Year-on-year change of the advertisement spending in Hong Kong in 2023, by advertiser group." Chart. January 23, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1378474/hong-kong-change-in-advertising-expenditure-by-top-advertiser/
Marketing Interactive. (2024). Year-on-year change of the advertisement spending in Hong Kong in 2023, by advertiser group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1378474/hong-kong-change-in-advertising-expenditure-by-top-advertiser/
Marketing Interactive. "Year-on-year Change of The Advertisement Spending in Hong Kong in 2023, by Advertiser Group." Statista, Statista Inc., 23 Jan 2024, https://www.statista.com/statistics/1378474/hong-kong-change-in-advertising-expenditure-by-top-advertiser/
Marketing Interactive, Year-on-year change of the advertisement spending in Hong Kong in 2023, by advertiser group Statista, https://www.statista.com/statistics/1378474/hong-kong-change-in-advertising-expenditure-by-top-advertiser/ (last visited July 22, 2024)
Year-on-year change of the advertisement spending in Hong Kong in 2023, by advertiser group [Graph], Marketing Interactive, January 23, 2024. [Online]. Available: https://www.statista.com/statistics/1378474/hong-kong-change-in-advertising-expenditure-by-top-advertiser/
