YOY growth rate of quarterly ad revenue in Hong Kong 2022-2023

Published by
Lai Lin Thomala,
Feb 22, 2024

In 2023, the total advertising spending in Hong Kong amounted to 30.1 billion Hong Kong dollars. Ad spending rebounded by 21 percent year-over-year growth in the first quarter and then slowed down. The third quarter was the least performing season with a negative YOY growth.

Year-on-year growth of quarterly advertising spending in Hong Kong in 2022 and 2023

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Release date

January 2024

Region

Hong Kong

Survey time period

2022 and 2023

Supplementary notes

Calculations are based on the rate cards provided by media owners with a 75 percent off rate as the discount factor. Actual discounts may vary.

Social media ads are included. Search ads and house ads are excluded.

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Key figures

7

Traditional advertising

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Online advertising

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Mobile advertising

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Largest advertisers

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Advertising in ChinaAdvertising worldwideAdvertising industry in IndiaMedia industry in ChinaAdvertising in BRIC countries
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