Douyin cost per engagement in China 2022, by ad format

Published by
Lai Lin Thomala,
Apr 21, 2023
As of 2022, short video ads that lasted less than 21 seconds on Douyin were reported to have the lowest cost per engagement (CPE) compared to longer Douyin videos. For every swipe, click, or other engagement a user made, it costed about 0.91 yuan in an ad campaign.

Cost per engagement (CPE) of selected ad formats on Douyin in China in 2022 (in yuan)

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Release date

January 2023

Region

China

Survey time period

2022

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of April 2023).

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Key figures

6

Usage

6

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Douyin

6

Weibo

6

Xiaohongshu

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Topics

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