As of 2022, short video ads that lasted less than 21 seconds on Douyin were reported to have the lowest cost per engagement (CPE) compared to longer Douyin videos. For every swipe, click, or other engagement a user made, it costed about 0.91 yuan in an ad campaign.
Cost per engagement (CPE) of selected ad formats on Douyin in China in 2022
(in yuan)
Characteristic
Cost per engagement in yuan
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Website (chinatradingdesk.com). (January 17, 2023). Cost per engagement (CPE) of selected ad formats on Douyin in China in 2022 (in yuan) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1378371/china-douyin-cost-per-engagement-by-ad-format/
Website (chinatradingdesk.com). "Cost per engagement (CPE) of selected ad formats on Douyin in China in 2022 (in yuan)." Chart. January 17, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1378371/china-douyin-cost-per-engagement-by-ad-format/
Website (chinatradingdesk.com). (2023). Cost per engagement (CPE) of selected ad formats on Douyin in China in 2022 (in yuan). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1378371/china-douyin-cost-per-engagement-by-ad-format/
Website (chinatradingdesk.com). "Cost per Engagement (Cpe) of Selected Ad Formats on Douyin in China in 2022 (in Yuan)." Statista, Statista Inc., 17 Jan 2023, https://www.statista.com/statistics/1378371/china-douyin-cost-per-engagement-by-ad-format/
Website (chinatradingdesk.com), Cost per engagement (CPE) of selected ad formats on Douyin in China in 2022 (in yuan) Statista, https://www.statista.com/statistics/1378371/china-douyin-cost-per-engagement-by-ad-format/ (last visited August 25, 2024)
Cost per engagement (CPE) of selected ad formats on Douyin in China in 2022 (in yuan) [Graph], Website (chinatradingdesk.com), January 17, 2023. [Online]. Available: https://www.statista.com/statistics/1378371/china-douyin-cost-per-engagement-by-ad-format/