In 2023, Instagram-liked app Xiaohongshu had the highest share of micro influencers - 73 percent - compared to other platforms. Key opinion customers (KOCs) also took a significant share on the video sharing site Bilibili.
Share of key opinion consumers (KOCs) on selected social media platforms in China in 2023
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QuestMobile. (March 26, 2024). Share of key opinion consumers (KOCs) on selected social media platforms in China in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1378351/china-micro-influencer-share-on-major-social-media/
QuestMobile. "Share of key opinion consumers (KOCs) on selected social media platforms in China in 2023." Chart. March 26, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1378351/china-micro-influencer-share-on-major-social-media/
QuestMobile. (2024). Share of key opinion consumers (KOCs) on selected social media platforms in China in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1378351/china-micro-influencer-share-on-major-social-media/
QuestMobile. "Share of Key Opinion Consumers (Kocs) on Selected Social Media Platforms in China in 2023." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/1378351/china-micro-influencer-share-on-major-social-media/
QuestMobile, Share of key opinion consumers (KOCs) on selected social media platforms in China in 2023 Statista, https://www.statista.com/statistics/1378351/china-micro-influencer-share-on-major-social-media/ (last visited December 22, 2024)
Share of key opinion consumers (KOCs) on selected social media platforms in China in 2023 [Graph], QuestMobile, March 26, 2024. [Online]. Available: https://www.statista.com/statistics/1378351/china-micro-influencer-share-on-major-social-media/
