Kuaishou, the second-largest short video platform in China, had slightly more male users. In 2024, about 54 percent of its users were males. The bite-sized entertainment platform has successfully penetrated the lower-tier market in China and could deliver higher conversion rates compared to other major social media platforms.
Share of Kuaishou users in China in 2024, by gender
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Newrank. (November 7, 2024). Share of Kuaishou users in China in 2024, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1378233/china-user-distribution-of-kuaishou-by-gender/
Newrank. "Share of Kuaishou users in China in 2024, by gender." Chart. November 7, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1378233/china-user-distribution-of-kuaishou-by-gender/
Newrank. (2024). Share of Kuaishou users in China in 2024, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1378233/china-user-distribution-of-kuaishou-by-gender/
Newrank. "Share of Kuaishou Users in China in 2024, by Gender." Statista, Statista Inc., 7 Nov 2024, https://www.statista.com/statistics/1378233/china-user-distribution-of-kuaishou-by-gender/
Newrank, Share of Kuaishou users in China in 2024, by gender Statista, https://www.statista.com/statistics/1378233/china-user-distribution-of-kuaishou-by-gender/ (last visited December 23, 2024)
Share of Kuaishou users in China in 2024, by gender [Graph], Newrank, November 7, 2024. [Online]. Available: https://www.statista.com/statistics/1378233/china-user-distribution-of-kuaishou-by-gender/
