Two in three Weibo users in China were females in 2024. With a 580 million monthly active user base, the Chinese X-like site has become one of the crucial platforms for brands in social media marketing. Weibo places greater emphasis on entertainment content, celebrity interactions, and social commerce. This focus has made Weibo particularly effective for influencer marketing and brand collaborations in the Chinese market.
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Newrank. (November 7, 2024). Share of Weibo users in China in 2024, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1378229/china-user-distribution-of-weibo-by-gender/
Newrank. "Share of Weibo users in China in 2024, by gender." Chart. November 7, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1378229/china-user-distribution-of-weibo-by-gender/
Newrank. (2024). Share of Weibo users in China in 2024, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1378229/china-user-distribution-of-weibo-by-gender/
Newrank. "Share of Weibo Users in China in 2024, by Gender." Statista, Statista Inc., 7 Nov 2024, https://www.statista.com/statistics/1378229/china-user-distribution-of-weibo-by-gender/
Newrank, Share of Weibo users in China in 2024, by gender Statista, https://www.statista.com/statistics/1378229/china-user-distribution-of-weibo-by-gender/ (last visited December 23, 2024)
Share of Weibo users in China in 2024, by gender [Graph], Newrank, November 7, 2024. [Online]. Available: https://www.statista.com/statistics/1378229/china-user-distribution-of-weibo-by-gender/
