During a survey held from in early 20233, responding marketing leaders from the communication media industry in the United Kingdom (UK) reported, on average, their companies spent 85 percent of their marketing budget on digital marketing activities in 2023. On the other hand, respondents from the energy industry reported that, on average, their companies spent 90 percent of their marketing budget on non-digital marketing activities.
Distribution of marketing budgets at for profit B2C companies in selected industries in the United Kingdom 2023, by platform
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The CMO Survey. (March 24, 2023). Distribution of marketing budgets at for profit B2C companies in selected industries in the United Kingdom 2023, by platform [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1377864/marketing-budgets-b2c-companies-industries-uk-pkatform/
The CMO Survey. "Distribution of marketing budgets at for profit B2C companies in selected industries in the United Kingdom 2023, by platform." Chart. March 24, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1377864/marketing-budgets-b2c-companies-industries-uk-pkatform/
The CMO Survey. (2023). Distribution of marketing budgets at for profit B2C companies in selected industries in the United Kingdom 2023, by platform. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1377864/marketing-budgets-b2c-companies-industries-uk-pkatform/
The CMO Survey. "Distribution of Marketing Budgets at for Profit B2c Companies in Selected Industries in The United Kingdom 2023, by Platform." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377864/marketing-budgets-b2c-companies-industries-uk-pkatform/
The CMO Survey, Distribution of marketing budgets at for profit B2C companies in selected industries in the United Kingdom 2023, by platform Statista, https://www.statista.com/statistics/1377864/marketing-budgets-b2c-companies-industries-uk-pkatform/ (last visited December 23, 2024)
Distribution of marketing budgets at for profit B2C companies in selected industries in the United Kingdom 2023, by platform [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377864/marketing-budgets-b2c-companies-industries-uk-pkatform/