During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, they reported that, on average, 53.5 percent of their marketing budget for B2C products was allocated to digital platforms versus 46.5 percent allocated to non-digital marketing activities. In the marketing budget for B2C services, digital marketing activities accounted for around 63 percent of the budget compared to 37 percent for non-digital platforms.
Distribution of marketing budgets at for profit B2C companies in the United Kingdom 2023, by platform
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The CMO Survey. (March 24, 2023). Distribution of marketing budgets at for profit B2C companies in the United Kingdom 2023, by platform [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1377861/marketing-budgets-for-profit-b2c-companies-uk-platform/
The CMO Survey. "Distribution of marketing budgets at for profit B2C companies in the United Kingdom 2023, by platform." Chart. March 24, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1377861/marketing-budgets-for-profit-b2c-companies-uk-platform/
The CMO Survey. (2023). Distribution of marketing budgets at for profit B2C companies in the United Kingdom 2023, by platform. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1377861/marketing-budgets-for-profit-b2c-companies-uk-platform/
The CMO Survey. "Distribution of Marketing Budgets at for Profit B2c Companies in The United Kingdom 2023, by Platform." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377861/marketing-budgets-for-profit-b2c-companies-uk-platform/
The CMO Survey, Distribution of marketing budgets at for profit B2C companies in the United Kingdom 2023, by platform Statista, https://www.statista.com/statistics/1377861/marketing-budgets-for-profit-b2c-companies-uk-platform/ (last visited November 03, 2024)
Distribution of marketing budgets at for profit B2C companies in the United Kingdom 2023, by platform [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377861/marketing-budgets-for-profit-b2c-companies-uk-platform/
