During a survey held in early 2023, responding marketing leaders from the tech, software, platform industry in the United Kingdom (UK) reported, on average, a roughly 26 percent increase in their digital marketing budgets in the 12 months leading up to the survey. In the meantime, respondents from mining and construction firms reported a 25 percent increase.
Change in digital marketing budgets at for-profit companies in the United Kingdom in 2022, by industry
Characteristic
Mean change in digital marketing budgets at for-profit companies
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The CMO Survey. (March 24, 2023). Change in digital marketing budgets at for-profit companies in the United Kingdom in 2022, by industry [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1377849/change-digital-marketing-budgets-for-profit-companies-uk-industry/
The CMO Survey. "Change in digital marketing budgets at for-profit companies in the United Kingdom in 2022, by industry." Chart. March 24, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1377849/change-digital-marketing-budgets-for-profit-companies-uk-industry/
The CMO Survey. (2023). Change in digital marketing budgets at for-profit companies in the United Kingdom in 2022, by industry. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1377849/change-digital-marketing-budgets-for-profit-companies-uk-industry/
The CMO Survey. "Change in Digital Marketing Budgets at For-profit Companies in The United Kingdom in 2022, by Industry." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377849/change-digital-marketing-budgets-for-profit-companies-uk-industry/
The CMO Survey, Change in digital marketing budgets at for-profit companies in the United Kingdom in 2022, by industry Statista, https://www.statista.com/statistics/1377849/change-digital-marketing-budgets-for-profit-companies-uk-industry/ (last visited December 23, 2024)
Change in digital marketing budgets at for-profit companies in the United Kingdom in 2022, by industry [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377849/change-digital-marketing-budgets-for-profit-companies-uk-industry/