Consumer price sensitivity of conscious beauty products South Korea 2023

Published by
Nina Jobst,
Apr 17, 2023
According conducted in February 2023 among South Korean consumers, 70 percent of respondents stated they would purchase conscious beauty products if they were the same price as other beauty products. Only four percent of respondents answered that they would not want to purchase conscious beauty products at the same price.

Likelihood of purchasing conscious beauty products at the same price in South Korea as of February 2023

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Release date

April 2023

Region

South Korea

Survey time period

February 14 to 17, 2023

Number of respondents

325 respondents

Age group

19 to 59 years

Method of interview

Online survey

Supplementary notes

Original question: "For the same price, would you buy conscious beauty products?"

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