Among the five Western European countries presented in the data set, the median advertising cost of sale (ACOS) of sponsored display ads on Amazon was the highest in the United Kingdom, with 44.8 percent. The value was the lowest in Germany, with 32.4 percent. Advertising cost of sale (ACOS) is the total cost of ad campaigns divided by the total revenue attributed to these campaigns. It is expressed as a percentage and is the metric most commonly used to indicate the efficiency of advertising campaigns.
Median Amazon sponsored display advertising cost of sale (ACOS) in selected countries in Western Europe in 2022
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Perpetua Labs Limited. (March 31, 2023). Median Amazon sponsored display advertising cost of sale (ACOS) in selected countries in Western Europe in 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1377504/amazon-sponsored-display-acos-europe/
Perpetua Labs Limited. "Median Amazon sponsored display advertising cost of sale (ACOS) in selected countries in Western Europe in 2022." Chart. March 31, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1377504/amazon-sponsored-display-acos-europe/
Perpetua Labs Limited. (2023). Median Amazon sponsored display advertising cost of sale (ACOS) in selected countries in Western Europe in 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1377504/amazon-sponsored-display-acos-europe/
Perpetua Labs Limited. "Median Amazon Sponsored Display Advertising Cost of Sale (Acos) in Selected Countries in Western Europe in 2022." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1377504/amazon-sponsored-display-acos-europe/
Perpetua Labs Limited, Median Amazon sponsored display advertising cost of sale (ACOS) in selected countries in Western Europe in 2022 Statista, https://www.statista.com/statistics/1377504/amazon-sponsored-display-acos-europe/ (last visited October 02, 2024)
Median Amazon sponsored display advertising cost of sale (ACOS) in selected countries in Western Europe in 2022 [Graph], Perpetua Labs Limited, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1377504/amazon-sponsored-display-acos-europe/