Despite the rise of influencers and virtual characters, celebrities remain the most preferred ambassadors by many brands in China. Over two-thirds of brand endorsement deals in 2022 went to celebrities' pockets while a neglectable proportion flew to virtual idols.
Distribution of brand endorsements in China in 2022, by type of spokesperson
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QuestMobile. (February 28, 2023). Distribution of brand endorsements in China in 2022, by type of spokesperson [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1377406/china-common-types-of-spokespersons-used-by-brands/
QuestMobile. "Distribution of brand endorsements in China in 2022, by type of spokesperson." Chart. February 28, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1377406/china-common-types-of-spokespersons-used-by-brands/
QuestMobile. (2023). Distribution of brand endorsements in China in 2022, by type of spokesperson. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1377406/china-common-types-of-spokespersons-used-by-brands/
QuestMobile. "Distribution of Brand Endorsements in China in 2022, by Type of Spokesperson." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/1377406/china-common-types-of-spokespersons-used-by-brands/
QuestMobile, Distribution of brand endorsements in China in 2022, by type of spokesperson Statista, https://www.statista.com/statistics/1377406/china-common-types-of-spokespersons-used-by-brands/ (last visited December 03, 2024)
Distribution of brand endorsements in China in 2022, by type of spokesperson [Graph], QuestMobile, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/1377406/china-common-types-of-spokespersons-used-by-brands/
