Online video industry revenue sources in China 2023

Published by
Lai Lin Thomala,
Jun 26, 2024

In the recent decade, China's online video industry developed in leaps and bounds and has shifted from advertising to user payment as a major revenue source. In 2023, about 53 percent of the online video revenue in China was generated from paid content, twice more than the proportion from advertisement.

Revenue distribution of online video industry in China in 2023, by revenue source

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Release date

May 2024

Region

China

Survey time period

2023

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Statistics on " Online video market in China "

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Other statistics that may interest you Online video market in China

Key figures

7

Short-form videos

6

Long-form videos

7

Live streaming

6

Further related statistics

10

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Topics

Online videos in ChinaSocial media in ChinaOnline audio in ChinaFilm industry in ChinaSVOD services in China
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