A recent study revealed that about nine percent of consumers in the United states would be unwilling to pay any more for sustainable packaging for packaged foods. About 53 percent reported that they would be willing to pay one to three percent more for sustinably packaged foods.
Consumer willingness to pay more for sustainable packaging for food in the U.S. as of 2023
Characteristic
No more
1-3% more
4-6% more
7-10% more
Over 10% more
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Packaging World. (March 20, 2023). Consumer willingness to pay more for sustainable packaging for food in the U.S. as of 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1377320/customer-willingness-to-pay-more-for-sustainable-packaging-for-food-us/
Packaging World. "Consumer willingness to pay more for sustainable packaging for food in the U.S. as of 2023." Chart. March 20, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1377320/customer-willingness-to-pay-more-for-sustainable-packaging-for-food-us/
Packaging World. (2023). Consumer willingness to pay more for sustainable packaging for food in the U.S. as of 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1377320/customer-willingness-to-pay-more-for-sustainable-packaging-for-food-us/
Packaging World. "Consumer Willingness to Pay More for Sustainable Packaging for Food in The U.S. as of 2023." Statista, Statista Inc., 20 Mar 2023, https://www.statista.com/statistics/1377320/customer-willingness-to-pay-more-for-sustainable-packaging-for-food-us/
Packaging World, Consumer willingness to pay more for sustainable packaging for food in the U.S. as of 2023 Statista, https://www.statista.com/statistics/1377320/customer-willingness-to-pay-more-for-sustainable-packaging-for-food-us/ (last visited August 25, 2024)
Consumer willingness to pay more for sustainable packaging for food in the U.S. as of 2023 [Graph], Packaging World, March 20, 2023. [Online]. Available: https://www.statista.com/statistics/1377320/customer-willingness-to-pay-more-for-sustainable-packaging-for-food-us/