During an early 2023 survey among marketing leaders in the United Kingdom, respondents from consumer packaged goods companies reported that, on average, more than 20 percent of their companies' budgets were allocated to marketing expenses. Banking, finance, and insurance companies followed with roughly 20 percent.
Share of marketing in for-profit company budgets in the United Kingdom (UK) as of February 2023, by industry
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Mean share of marketing in for-profit company budgets
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Share of marketing in for-profit company budgets in the United Kingdom (UK) as of February 2023, by industry
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The CMO Survey. (March 24, 2023). Share of marketing in for-profit company budgets in the United Kingdom (UK) as of February 2023, by industry [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/1377225/share-marketing-budgets-industry-uk/
The CMO Survey. "Share of marketing in for-profit company budgets in the United Kingdom (UK) as of February 2023, by industry." Chart. March 24, 2023. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/1377225/share-marketing-budgets-industry-uk/
The CMO Survey. (2023). Share of marketing in for-profit company budgets in the United Kingdom (UK) as of February 2023, by industry. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/1377225/share-marketing-budgets-industry-uk/
The CMO Survey. "Share of Marketing in For-profit Company Budgets in The United Kingdom (Uk) as of February 2023, by Industry." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377225/share-marketing-budgets-industry-uk/
The CMO Survey, Share of marketing in for-profit company budgets in the United Kingdom (UK) as of February 2023, by industry Statista, https://www.statista.com/statistics/1377225/share-marketing-budgets-industry-uk/ (last visited April 02, 2025)
Share of marketing in for-profit company budgets in the United Kingdom (UK) as of February 2023, by industry [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377225/share-marketing-budgets-industry-uk/
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