During an early 2023 survey among marketing leaders from companies in the United Kingdom, respondents from business-to-consumer (B2C) companies selling products reported that marketing accounted for roughly 21 percent of their company budgets. For services companies, the share stood at 10.5 percent.
Share of marketing in for-profit business-to-consumer (B2C) company budgets in the United Kingdom as of February 2023, by company type
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The CMO Survey. (March 24, 2023). Share of marketing in for-profit business-to-consumer (B2C) company budgets in the United Kingdom as of February 2023, by company type [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1377224/share-marketing-b2c-company-budgets-uk/
The CMO Survey. "Share of marketing in for-profit business-to-consumer (B2C) company budgets in the United Kingdom as of February 2023, by company type." Chart. March 24, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1377224/share-marketing-b2c-company-budgets-uk/
The CMO Survey. (2023). Share of marketing in for-profit business-to-consumer (B2C) company budgets in the United Kingdom as of February 2023, by company type. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1377224/share-marketing-b2c-company-budgets-uk/
The CMO Survey. "Share of Marketing in For-profit Business-to-consumer (B2c) Company Budgets in The United Kingdom as of February 2023, by Company Type." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377224/share-marketing-b2c-company-budgets-uk/
The CMO Survey, Share of marketing in for-profit business-to-consumer (B2C) company budgets in the United Kingdom as of February 2023, by company type Statista, https://www.statista.com/statistics/1377224/share-marketing-b2c-company-budgets-uk/ (last visited December 23, 2024)
Share of marketing in for-profit business-to-consumer (B2C) company budgets in the United Kingdom as of February 2023, by company type [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377224/share-marketing-b2c-company-budgets-uk/
