According to a 2022 survey on marketing strategies among brands in China, 36 percent of surveyed companies said they would increase marketing budget in 2023. A higher proportion of brands would rather keep the same amount of marketing expenditure as the previous year.
Changes in marketing expenditure among brands in China in 2022 and 2023
Survey question: How did the marketing budget of your company change in 2022 and how will it change in 2023? ,br>
The survey covered traditional brands like food & beverages, cosmetics, household appliances, etc. and brands present online such as online shopping, news, and life services.
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QuestMobile. (March 28, 2023). Changes in marketing expenditure among brands in China in 2022 and 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1377203/china-brand-marketing-budget-changes/
QuestMobile. "Changes in marketing expenditure among brands in China in 2022 and 2023." Chart. March 28, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1377203/china-brand-marketing-budget-changes/
QuestMobile. (2023). Changes in marketing expenditure among brands in China in 2022 and 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1377203/china-brand-marketing-budget-changes/
QuestMobile. "Changes in Marketing Expenditure among Brands in China in 2022 and 2023." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1377203/china-brand-marketing-budget-changes/
QuestMobile, Changes in marketing expenditure among brands in China in 2022 and 2023 Statista, https://www.statista.com/statistics/1377203/china-brand-marketing-budget-changes/ (last visited December 21, 2024)
Changes in marketing expenditure among brands in China in 2022 and 2023 [Graph], QuestMobile, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1377203/china-brand-marketing-budget-changes/
