According to a 2022 survey on marketing strategies among brands in China, 76 percent of surveyed brands had included content marketing into their 2023 plan, which was the third most popular format after advertisements and hiring a spokesperson. Four in five surveyed companies were using at least five different marketing activites.
Common marketing activities used by brands in China in 2023
Survey question: Which marketing formats will be used by your company in 2023? ,br>
The survey covered traditional brands like food & beverages, cosmetics, household appliances, etc. and brands present online such as online shopping, news, and life services.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
QuestMobile. (March 28, 2023). Common marketing activities used by brands in China in 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1377195/china-popular-marketing-formats-and-campaigns/
QuestMobile. "Common marketing activities used by brands in China in 2023." Chart. March 28, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1377195/china-popular-marketing-formats-and-campaigns/
QuestMobile. (2023). Common marketing activities used by brands in China in 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1377195/china-popular-marketing-formats-and-campaigns/
QuestMobile. "Common Marketing Activities Used by Brands in China in 2023." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1377195/china-popular-marketing-formats-and-campaigns/
QuestMobile, Common marketing activities used by brands in China in 2023 Statista, https://www.statista.com/statistics/1377195/china-popular-marketing-formats-and-campaigns/ (last visited November 03, 2024)
Common marketing activities used by brands in China in 2023 [Graph], QuestMobile, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1377195/china-popular-marketing-formats-and-campaigns/
