According to a 2022 survey on marketing strategies among brands in China, 76 percent of surveyed brands had included content marketing into their 2023 plan, which was the third most popular format after advertisements and hiring a spokesperson. Four in five surveyed companies were using at least five different marketing activites.
Common marketing activities used by brands in China in 2023
Survey question: Which marketing formats will be used by your company in 2023? ,br>
The survey covered traditional brands like food & beverages, cosmetics, household appliances, etc. and brands present online such as online shopping, news, and life services.
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QuestMobile. (March 28, 2023). Common marketing activities used by brands in China in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1377195/china-popular-marketing-formats-and-campaigns/
QuestMobile. "Common marketing activities used by brands in China in 2023." Chart. March 28, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1377195/china-popular-marketing-formats-and-campaigns/
QuestMobile. (2023). Common marketing activities used by brands in China in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1377195/china-popular-marketing-formats-and-campaigns/
QuestMobile. "Common Marketing Activities Used by Brands in China in 2023." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1377195/china-popular-marketing-formats-and-campaigns/
QuestMobile, Common marketing activities used by brands in China in 2023 Statista, https://www.statista.com/statistics/1377195/china-popular-marketing-formats-and-campaigns/ (last visited December 22, 2024)
Common marketing activities used by brands in China in 2023 [Graph], QuestMobile, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1377195/china-popular-marketing-formats-and-campaigns/
