Programmatic advertising market size in China 2020-2024

Published by
Lai Lin Thomala,
Apr 21, 2023
In 2023, the programmatic advertising industry in China is expected to grow by 14.4 percent to surpass 460 billion yuan. The market expansion was forecasted to maintain the same rate in 2024.

Market size of programmatic advertising in China from 2020 to 2022, with estimates until 2024 (in billion yuan)

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Release date

March 2023

Region

China

Survey time period

2020 to 2022

Supplementary notes

*Estimate.

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of April 2023).

The revenues are calculated based on financial reports and the statistical forecast model of QuestMobile AD INSIGHT.

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