During a survey held in early 2023, two-thirds of responding marketing leaders in the United Kingdom (UK) said their brands did not take a stance on politically charged issues because taking such a stance could make their company stand out in the marketplace in ways that they did not want. According to the results of the same survey, 60 percent of responding marketing leaders said it was not appropriate for their brand to take a stance on politically-charged issues.
Reasons why brands did not take a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023
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The CMO Survey. (March 24, 2023). Reasons why brands did not take a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1377147/reasons-brands-not-take-stance-issues-uk/
The CMO Survey. "Reasons why brands did not take a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023." Chart. March 24, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1377147/reasons-brands-not-take-stance-issues-uk/
The CMO Survey. (2023). Reasons why brands did not take a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1377147/reasons-brands-not-take-stance-issues-uk/
The CMO Survey. "Reasons Why Brands Did Not Take a Stance on Politically Charged Issues According to Marketing Leaders at For-profit Companies in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377147/reasons-brands-not-take-stance-issues-uk/
The CMO Survey, Reasons why brands did not take a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1377147/reasons-brands-not-take-stance-issues-uk/ (last visited December 23, 2024)
Reasons why brands did not take a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023 [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377147/reasons-brands-not-take-stance-issues-uk/
