Virtual influencers, the latest marketing buzzword, have enjoyed a growing popularity on China's internet. In 2022, the number of computer-generated characters detected across Chinese social media platforms increased fourfold. Three in five virtual humans were active on microblog site Weibo and video streaming platform Bilibili.
Distribution of virtual humans on major social media platforms in China in 2022
Characteristic
Share of virtual humans
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Website (chinatradingdesk.com). (January 17, 2023). Distribution of virtual humans on major social media platforms in China in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1376965/china-virtual-humans-distribution-by-social-media-platform/
Website (chinatradingdesk.com). "Distribution of virtual humans on major social media platforms in China in 2022." Chart. January 17, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1376965/china-virtual-humans-distribution-by-social-media-platform/
Website (chinatradingdesk.com). (2023). Distribution of virtual humans on major social media platforms in China in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1376965/china-virtual-humans-distribution-by-social-media-platform/
Website (chinatradingdesk.com). "Distribution of Virtual Humans on Major Social Media Platforms in China in 2022." Statista, Statista Inc., 17 Jan 2023, https://www.statista.com/statistics/1376965/china-virtual-humans-distribution-by-social-media-platform/
Website (chinatradingdesk.com), Distribution of virtual humans on major social media platforms in China in 2022 Statista, https://www.statista.com/statistics/1376965/china-virtual-humans-distribution-by-social-media-platform/ (last visited July 22, 2024)
Distribution of virtual humans on major social media platforms in China in 2022 [Graph], Website (chinatradingdesk.com), January 17, 2023. [Online]. Available: https://www.statista.com/statistics/1376965/china-virtual-humans-distribution-by-social-media-platform/