A 2023 online survey discovered that over half of the respondents who were passionate about virtual idols lived in first-tier and new first-tier cities. Short video platforms and social media sites were the initial channels where these digital performers reach to Chinese internet users.
Share of respondents following digital idols in China as of March 2023, by city tier
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iiMedia Research. (March 30, 2023). Share of respondents following digital idols in China as of March 2023, by city tier [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1376891/china-virtual-idol-enthusiasts-geographical-distribution/
iiMedia Research. "Share of respondents following digital idols in China as of March 2023, by city tier." Chart. March 30, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1376891/china-virtual-idol-enthusiasts-geographical-distribution/
iiMedia Research. (2023). Share of respondents following digital idols in China as of March 2023, by city tier. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1376891/china-virtual-idol-enthusiasts-geographical-distribution/
iiMedia Research. "Share of Respondents following Digital Idols in China as of March 2023, by City Tier." Statista, Statista Inc., 30 Mar 2023, https://www.statista.com/statistics/1376891/china-virtual-idol-enthusiasts-geographical-distribution/
iiMedia Research, Share of respondents following digital idols in China as of March 2023, by city tier Statista, https://www.statista.com/statistics/1376891/china-virtual-idol-enthusiasts-geographical-distribution/ (last visited December 23, 2024)
Share of respondents following digital idols in China as of March 2023, by city tier [Graph], iiMedia Research, March 30, 2023. [Online]. Available: https://www.statista.com/statistics/1376891/china-virtual-idol-enthusiasts-geographical-distribution/