In 2023, about 65 percent of internet users in China consumed movies, TV series, and other long-form videos online. Nonetheless, the subscription rate of video streaming stood below 30 percent among internet users. The difference was even more apparent in the short-form video segment, with a whooping 96 percent usage rate and only 10 percent paying rate.
Share of internet users paying for online content in China in 2023, by segment
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CNNIC. (June 28, 2024). Share of internet users paying for online content in China in 2023, by segment [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1376836/china-content-subscription-user-share-by-content-format/
CNNIC. "Share of internet users paying for online content in China in 2023, by segment." Chart. June 28, 2024. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1376836/china-content-subscription-user-share-by-content-format/
CNNIC. (2024). Share of internet users paying for online content in China in 2023, by segment. Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1376836/china-content-subscription-user-share-by-content-format/
CNNIC. "Share of Internet Users Paying for Online Content in China in 2023, by Segment." Statista, Statista Inc., 28 Jun 2024, https://www.statista.com/statistics/1376836/china-content-subscription-user-share-by-content-format/
CNNIC, Share of internet users paying for online content in China in 2023, by segment Statista, https://www.statista.com/statistics/1376836/china-content-subscription-user-share-by-content-format/ (last visited November 20, 2024)
Share of internet users paying for online content in China in 2023, by segment [Graph], CNNIC, June 28, 2024. [Online]. Available: https://www.statista.com/statistics/1376836/china-content-subscription-user-share-by-content-format/
