Reasons to purchase conscious beauty products South Korea 2023
According conducted in February 2023 among South Korean consumers, around 43 percent of respondents answered they chose to purchase conscious beauty products because they seemed to be non-irritating. Conscious beauty usually refers to products aligning with one's personal values of ingredients, sustainability, ethicality, impact, and transparency. In everyday life, this often translates to selecting products with organic ingredients that are cruelty-free and have been made under good working conditions.
