Main Korean products or services used by Gen Z in Southeast Asia 2022, by country

Published by
Nina Jobst,
Apr 18, 2023
According to a 2022 survey conducted among Gen Z members across six Southeast Asian countries, around 61 percent of respondents stated that they had bought Korean food over the past year. This made it the most commonly used Korean product or service among this particular demographic, followed by K-fashion and cosmetics.

Leading South Korean products or services used by Generation Z in Southeast Asia as of September 2022

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Release date

March 2023

Region

Indonesia, South Korea, Malaysia, Philippines, Singapore, Vietnam, Thailand

Survey time period

August 29 to September 4, 2022

Number of respondents

1,908 Gen Z members

Age group

15-29 years

Method of interview

Online panel

Supplementary notes

Survey held across the following six countries: the Philippines, Singapore, Malaysia, Vietnam, Indonesia, and Thailand.

Original question: "Please select all Korean products/services that you have ever used/purchased."

Multiple answers were acceptable.

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